Sansiri stands as the true leader in the Hua Hin market, showcasing its strength by closing sales on “La Casita” 

Achieving sales of 2.3 billion THB, preparing for the transfer of “La Habana” resort condominium in the heart of Hua Hin this November, confident in reaching the total transfer target of 42 billion THB.

 

  • Sansiri has claimed the title of the true leader in the Hua Hin real estate market, having developed and closed sales on over 22 vacation condominium projects, showcasing its latest success with “La Casita” (La Casita), which has closed sales and transferred the project faster than any other in the Hua Hin market, demonstrating strength against market trends in all economic conditions.

 

  • Identifying 5 key success factors: a strong marketing strategy and promotions that resonate with customers, over 36 years of project development experience, customer trust in the brand's quality, understanding in project development, as well as Sansiri Service and post-sale project management standards that maintain the quality as if it were the first day.

 

  • Continuing to push into the Hua Hin market, preparing for the transfer of “La Habana” (La Habana), which meets the real demand from both Thai and foreign customers looking for a second home in Thailand with a good and quality healthcare system.

 

  • Aligning with the company's transfer plan for 5 new condominiums in the second half of the year, aiming for a total transfer of 42 billion THB, reinforcing strength in all economic conditions and maintaining its position as the number one brand for those wanting a home, with standards in design and project quality, as well as after-sale service.



Mr. Piti Jarukamjorn, Deputy Managing Director of High-Rise Project Development and Project Strategy Management at Sansiri Public Company Limited, stated, “Sansiri reaffirms its position as the true leader in the Hua Hin real estate market with the recent closing of sales and transfer of the project “La Casita” (La Casita), a ready-to-move-in Spanish-style condominium in the heart of Hua Hin, completed in just 7 months, the fastest in the Hua Hin market. This reflects Sansiri's strength as a leader, thriving in every economic condition. Over the years, Sansiri has successfully developed and closed sales on more than 22 vacation condominium projects, including one hotel, and the latest project, La Casita, has succeeded due to 5 main factors: a strong marketing strategy and promotions that resonate with both Thai and foreign customers, and over 36 years of expertise in project development, making Sansiri the number one resort condominium developer in Hua Hin, consistently popular with customers. Trust in the quality of the Sansiri brand, understanding in project development, customer insight with a prime location, project concepts that meet needs, upgraded common areas, and the use of quality materials. Leading in service with Sansiri Service and post-sale project management by Plus Property, maintaining the quality as if it were the first day for both residents and rental clients, which helps enhance the value of the property. Currently, the proportion of customers buying for investment is 60%, and for personal residence is 40%, with 80% being Thai and 20% foreign customers. 

Additionally, maintaining sales and transfer of condominium projects continuously, preparing to gradually transfer the latest residential project, “La Habana” (La Habana) in Hua Hin, we are confident it will receive a positive response as always, supported by foreign customers looking for a second home in a country with a good healthcare system like Thailand, making Hua Hin another destination that people seek and is not far from Bangkok. Furthermore, Hua Hin is a world-class tourist city that is popular with both Thai and foreign visitors, so we are confident it will receive a good response from customers who trust the Sansiri brand just as in the past.” 

 

“La Habana” (La Habana) is a city resort-style condominium valued at over 2.4 billion THB, comprising 652 units in a prime location in the heart of Hua Hin's tourist and leisure area, adjacent to Cicada Market and only 250 meters from the sea. It features three 8-story buildings, with a large swimming pool of nearly 1,000 square meters and over 4,000 square meters of common area, starting at just 2.39 million THB. Additionally, it enhances family happiness and fun throughout the project with the concept of The Happy Colors of Hua Hin, inspired by the desire for every vacation to be filled with joy and brightness, allowing residents to experience the sky and sea of Hua Hin in a colorful summer. The project design reflects the unique style of Havana, a world-famous resort city in Cuba, incorporating traditional Spanish culture seamlessly into various parts of the project. Surrounded by leading 5-star hotels such as InterContinental Hua Hin Resort and Hyatt Regency Hua Hin, it is also close to numerous shopping and hangout spots, with popular markets like Cicada Market and Tamarind Market just a minute away, and the leading Blueport Hospital and a large modern shopping center only 1.8 kilometers away. Currently, the customer ratio is 55% Thai and 45% foreign.

 

Moreover, data from Plus Property indicates that the overall real estate market in Hua Hin during the first half of 2019 shows that despite economic conditions, Hua Hin remains a popular tourist destination for both Thai and foreign tourists. In the past 5 years, the number of Thai and foreign tourists visiting Hua Hin has increased by approximately 6% per year, as it is a world-class resort city that is not far from Bangkok. The group of property buyers is a real demand group looking for affordable housing for weekend getaways, with a demand rate of up to 60%, and the average absorption rate is 11.93 per project per month. Meanwhile, regarding transportation systems, the plan for the high-speed train line in the south, which will pass through Hua Hin, is set to open in the first phase in 2027, traveling from Bang Sue to Hua Hin in just 1 hour and 17 minutes. Additionally, plans to expand Hua Hin Airport in the future will positively impact the Hua Hin real estate market, with opportunities for rental income from the increasing number of tourists, making property investment in Hua Hin a good long-term investment.

“With access to the unique concept of Havana style from the world-famous resort city in Cuba, combined with high standards of service and after-sale care, we are confident that we can help achieve the condominium transfer target of 42 billion THB this year. Additionally, customers can easily book and purchase the La Habana project through new channels that cater to lifestyle needs, providing greater convenience for customers through Sansiri Multi-channel and Online Booking, allowing for complete transactions across all channels for information searches and inquiries, such as Sansiri LINE Official Account and LINE @sansirihuahin for Hua Hin vacation projects, Facebook @Sansiri PLC, website www.sansiri.com, Sansiri Call Centre at 1685, and the Sansiri 24 Hrs. Online Booking channel,” Mr. Piti concluded.